The Making of The Loc District
2021
Kitchen Appointments & House Calls
Afia began taking clients while still working as a middle school teacher, servicing people from her kitchen and traveling throughout Massachusetts and Rhode Island. Those early appointments laid the foundation for the business and helped her understand what clients were looking for in loc care.
2021-2022
Building the Business
Moving into her first studio marked the transition from side hustle to entrepreneurship. Afia stepped away from house calls, invested in classes and continued education, expanded the services she could offer, and began building the systems, standards, and client experience of an established business.
2023 - 2024
The move into a larger studio created room for the business to grow beyond one person. New locticians joined the team, services expanded to include shampooing, treatments, and more specialized loc care, and clients began trusting not only Afia, but the growing brand and team around her.
Growing the Team
2025
As the business evolved, Afia Locs became The Loc District, a name that better reflected the community it had grown into. Today, The Loc District serves clients throughout Rhode Island and New England, from students and families to brides, grooms, professionals, and professional athletes, while maintaining a high standard of quality, professionalism, and client care.
Becoming The Loc District
Today
What began with kitchen appointments has grown into a salon, team, product line, and community with a vision beyond one location. The Loc District continues to grow with the goal of expanding access to specialized loc care, creating opportunities for professionals, and raising the standard of the loc salon experience.
Built for What Comes Next
Meet the Founder
Afia
Founder, The Loc District
Afia’s background in education continues to shape the way she leads The Loc District today. She has always believed that people deserve to feel informed, supported, and confident in the spaces they trust.
Her own loc journey sparked a deeper interest in the industry, but building The Loc District became about much more than hair. Through her work, Afia has also seen the need for stronger education, better business support, and more intentional spaces for beauty professionals to grow.
Today, her vision extends beyond the salon chair, toward creating opportunities for clients and professionals through education, mentorship, community, and thoughtfully designed spaces that support both great work and long-term growth.
Meet the Team
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Muva Earth
Senior Loctician & Assistant Manager
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Jania
Master Loctician
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Lexi
Licensed Cosmetologist & Loctician
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Diosa
Operations Manager
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Yumi
Social Media Manager
Our Values
Expert Craftsmanship
We approach loc care with skill, intention, and attention to detail. Quality and consistency are standards we bring to every service.
Healthy Hair First
Beautiful locs begin with knowledgeable care. We prioritize practices that support healthy hair and scalp while helping clients better understand their locs.
Exceptional Client Experience
Great work is only part of the experience. We value professionalism, communication, comfort, and making every client feel genuinely cared for.
A Space for Every Journey
Whether you are starting your locs, maintaining them, restoring them, or looking for a new loc home, The Loc District is built to feel welcoming, elevated, and inclusive.